If you’re building a website on Wix, you might be wondering, “Is Wix good for SEO?” Over the years, the platform has introduced several improvements to enhance its optimization features. With the right Wix SEO strategies, users can implement effective website ranking services. This article dives into the features and limitations of this platform’s website optimization capabilities to help you decide if it’s the right platform for your needs.
Does Wix Have Everything You Need for SEO?
The website builder has faced criticism for its SEO capabilities in the past, especially between its launch in 2006 and its major update in 2016. During that period, it lacked basic features such as adding alt text and customizing URL structures.
However, the platform has evolved significantly. Today, it enables users to perform nearly all essential on-page optimization tasks, offering a solid foundation for website ranking services.
While the platform includes the key features most website owners need to manage their site’s ranking, there are still some limitations when compared to WordPress. The WP platform offers more advanced site optimization control, providing greater flexibility and options for those who need intricate and customized ranking strategies.
Wix SEO Issues
While the platform performs well in many areas of site optimization, there are a few minor drawbacks to keep in mind if you’re focused on detailed ranking strategies:
1. Website builders typically load slower than custom-coded sites
The site builder, like others, can have extra code for features you may not need, which could affect site speed. However, this issue is not exclusive to the platform and is present in many content management systems. On the bright side, the platform has made significant improvements to Core Web Vitals.
2. Multilingual support could be better
The platform doesn’t offer full control over URLs for different language versions of a site, which can be a challenge for those planning multilingual sites. However, the site builder is working on improvements in this area.
3. Limited advanced SEO controls
The platform lacks some advanced features, like full customization of the auto-generated sitemap. Additionally, it uses cryptic file names for images, which may not be ideal for ranking in Google Image search.
So Who Is Wix For?
The platform works well for many users, especially those who are less focused on complex site optimization and more interested in quickly building a functional site. The website builder suits businesses that prefer an all-in-one solution without needing to dive deep into website ranking strategies.
Here’s a breakdown of who might benefit from using the platform:
| Type of Website | Is the Platform a Great Solution? | Explanation |
| Personal Website | Yes | The platform covers all needs for smaller websites. |
| Local Business | Yes | Ideal for quickly setting up a local business site that ranks well in local search. |
| Affiliate Website | Maybe | The platform can handle affiliate site optimization, but more complex sites might benefit from a platform like WP. |
| Content Website | Maybe | Suitable for content-based sites with display ads, but larger sites may perform better on WP. |
| Services Website | Maybe | The platform is suitable depending on the service needs, though research is advised. |
| E-commerce Website | Maybe | While not the perfect fit, the platform can handle basic e-commerce optimization for small to medium-sized businesses. |
Final Thoughts
The platform provides a solid option for site optimization, especially for those who need an easy-to-use solution without dealing with complex technical setups. While it lacks the advanced customization options found in platforms like WordPress, it covers essential optimization needs, making it a practical choice for many website owners.