In fact, SEO and web design must cooperate in order to perform both properly. Contrary to popular belief, Google is more concerned with the aesthetics and usability of your website. Building a responsive website has advantages that can strengthen your SEO more than before, even though it can’t “see” it the same way a human user can.

How SEO and Web Design Can Collaborate to Improve Relations with Google?

Building trust with Google requires more than just a high keyword density. Here’s how to raise your website’s search ranks and set it out from the competition:

1. Mobile matters

Google said on its webmaster blog at the end of 2017 that it would begin indexing mobile sites first. Previously, search engines would only index a website’s desktop version. But from that point forward, Google gradually started implementing a mobile-first strategy.

Spend more effort on the mobile version of your site while you’re designing or redesigning it if you want to optimize it for Google as that’s what its algorithm will be looking at. Your text’s responsiveness is how? Your images? Does everything have the same tags as it does on your main website?

The easiest approach to make sure you get everything correct is to use the mobile version as your primary test bed—as Google will. Your SEO will improve if you properly design your website for mobile devices. This is why a reputed web design company always prefers to build responsive websites.

2. User-friendly is Google-friendly

You might refer to it as a lost sale when a customer visits your website, looks around, and then departs because they couldn’t find what they were looking for. A bounce, according to Google.

With each iteration of its algorithm, it becomes more and more obvious that what’s good for people is good for Google, and vice versa. Your users will be able to locate what they’re looking for on your site if it has a clear design that is simple to navigate. That implies more time spent on the website, increased interaction, and more backlinks, all of which Google loves. And they occur as a result of design. When you are getting SEO services, the experts will help you make the site user-friendly to improve your site ranking.

3. Slow and steady doesn’t always win the race

A good design ought to load swiftly and cleanly. One of the most important factors Google considers when indexing a page is page speed, so keep your design straightforward and your page clutter-free can help.

A good design is a place to start if you want to speed up your page. Use the right image format and compression. code optimization and JavaScript removal. Your page’s load times will be improved the cleaner it is, and pleased users mean a quick page.

4. Good content is good SEO

Is your writing lucid, succinct, easy to understand, and direct?

Google favors websites with logical content, easy-to-follow pages, strategically placed keywords, and a clear and intuitive content structure.

Your website will rank better and possibly even reach the desired “position 0” of search results if it has a good structure and useful content. What is there to dislike?

Read the article to know about enabling more high-quality content for users

5. Your site map should make sense

What does your website look like when it is mapped out? Is it a kind of octopus with limbs flailing all around? Or perhaps a tangled hedge with dead wood protruding here and there where lapsed branches once flourished?

Your users won’t understand your internal linking structure if it doesn’t make sense to you. And Google won’t understand it either. You should take some time to ensure that your connection structure makes sense for this reason.

Does your layout logically guide users to the appropriate locations? Getting your design team and your SEO team in the same room to work on your site map is usually a good idea because it depends just as much on design as it does on SEO.